Case Studies

US Blockbuster (mainstream/franchise or popular genre)

Marvel's The Avengers

Genre: Action & Adventure, Science Fiction and Fantasy

Release date: 11th April 2012(USA) and 26th April 2012(UK)

Certificate (UK):12A
Budget: $220 million
Box office (Opening weekend): $207,438,708(USA) // £15,778,074(UK)
Director/s: Joss Whedon
Screen play by: Joss Whedon and Zak Penn
Starring:Robert Downey Jr., Chris Hemsworth, Chris Evans, Jeremy Renner, Mark Ruffalo, Scarlett Johansson, Samuel L. Jackson and Tom Hiddleston

Based on the comics which was first published in September 1963

This means the film already had an audience. Those who read the comics were waiting for the comic to be adapted into books so when it came out in cinemas, they went to see the film.

Reviews: All critics on rotten tomatoes rated this movie 92%

Marketing

UK production (Financed within UK)

Submarine

Genre: Comedy and drama

Release date: 3 June 2011(USA) and 18 March 2011(UK)

Certificate (UK):15

Budget: $1.9 million

Box office (Opening weekend): $41,832
Director/s: Richard Ayoade
Screen play by: Richard Ayoade
Starring: Craig Roberts, Yasmin Paige, Sally Hawkins, Paddy Considine and Noah Taylor 

Marketing

Reviews: All critics on rotten tomatoes rated this movie 86%

US Independent (Low budget)

Insidious

Genre: Horror

Release date: 1st April 2011(USA) and 29th April 2011(UK)

Certificate (UK):15
Budget:$1.5 million
Box office (Opening weekend):$13,271,464(USA) // £1,441,292(UK)
Director/s: James Wan
Screen play by: Leigh Whannell
Starring:Patrick Wilson, Rose Byrne and Barbara Hershey

Reviews: All critics on rotten tomatoes rated this movie 66%

Marketing

World cinema production (Foreign language)

Que vive (insecure)

Genre: Drama

Release date: 16 May 2014 (2014-05-16) (Cannes) and 12 November 2014 (2014-11-12) (France)
Certificate (UK):
Budget:
Box office (Opening weekend):
Director/s: Marianne Tardieu
Screen play by:
Starring: Reda Kateb, Adèle Exarchopoulos and Rashid Debbouze

Reviews:

Marketing